Obama gained a new titled today: “Spammer in Chief,” and his followers on Twitter weren’t too pleased.
You know that friend of yours who’s always the first to get in on the hottest social media trends? The one who had a Tumblr before everyone? The one who first sent you a Google+ invite? Well, remember that one time that your hip friend made a big misstep? Like he joined some online service which lets you tag people in your dream journal or “like” porn videos and he swore that it was gonna be the next big thing even though it clearly wasn’t? Yeah well, today, President Obama’s campaign staff is kind of like that as they’ve initiated a day-long project to tweet out the Twitter names of every Republican Congressmen state by state…in individual tweets.
Great idea to help people contact their representation, right? The 10,000 people who have unfollowed Obama in the past few hours seem to disagree.
Obama’s twitter-spam marathon started with these two tweets:
And it was all downhill from there. The Obama crew piled on over 120 tweets that all looked pretty much the same:
The result? Obama’s twitter account has hemorrhaged followers, losing over 10,000. Many users even went so far as to block the Obama account, and report him for spam:
Meanwhile, many of the members Obama mentioned have actually gained followers.
Talk about a backfire.
UPDATE: From NY Daily News. The count is now looking like 33,000!
The campaign appears to have served its purpose: Republican Twitter accounts were flooded with pleas for compromise.
Not everyone is a fan of the presidential spam. By Friday evening, the President’s had lost more than 33,000 Twitter followers - and counting.
Many members of the Twitterati took to the social media platform to voice their annoyance over the barrage of partisan tweets. A search for “@BarackObama unfollow” turned up scores of irritated posts.
UPDATE #2: 36,000+
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