Facebook has censored a fundraising appeal for a Christian movie because the social media company says that the ad degrades people.
“Your ad wasn’t approved because it doesn’t follow Facebook’s Advertising Guidelines for language that is profane, vulgar, threatening or generates high negative feedback,” Facebook wrote to producers of the film. “Ads can’t use language that insults, harasses or demeans people, or addresses their age, gender, name, race, physical condition or sexual preference.”
“I was shocked,” one of the film’s producers said in a statement provided to The Daily Caller. “I certainly didn’t see anything profane, vulgar, or threatening in our ad. I gave Facebook the benefit of the doubt; I assumed that this was a mistake on their part and that I had received an automatic reply that didn’t fit this situation.”
The producers appealed to Facebook, and Facebook wrote back.
“Your ad wasn’t approved because it doesn’t follow our language policies,” Frank of the Facebook Ads Team wrote back to the producers. “We’ve found that people dislike ads that directly address them or their personal characteristics such as religion.”