This is the hottest of all hot takes.
Researchers have known for decades that women tend to beat men on environmental metrics. They generally use less fuel and energy. They eat less meat. They’re more concerned about climate change.
James Wilkie, a business professor at the University of Notre Dame, wanted to understand what drives this gender eco-friendliness gap. After years of exploring psychological bias, he and his colleagues developed a theory.
“Men’s resistance may stem in part from a prevalent association between the concepts of greenness and femininity and a corresponding stereotype (held by both men and women) that green consumers are feminine,” they assert this month in the Journal of Consumer Research. “As a result of this stereotype, men may be motivated to avoid or even oppose green behaviors in order to safeguard their gender identity.”
Read the Rest (I don’t recommend it)
I tell ya, Global Warming is the gift that keeps on giving. Is there anything it can’t do? It can end capitalism, it can redistribute wealth, it can give unlimited power to government, it can make cronies rich, and it can even demonstrate what feminists have been saying for decades: That men are nothing more than knuckle-dragging neanderthals. It’s a progressive authoritarian’s dream!